Sunday, April 19, 2026

REVIEW: TLS Toy Jem & the Holograms AJA



Okay, this is going to be a two-part review. 

First, I'm going to look only at the doll. Then I'm going to have a bit to say on the company and how they handled this release. (Spoiler: They did not do well.) 

Aja is my favorite Hologram and she was my first Jem doll when they came out, so I absolutely have to begin with her. 


The boxes on these are so nice. Kinda wish they were the original shape, but I also get why they're not. 


Love the original art on the side. 




Aja comes with her guitar, a stand, a comb, and a lanyard. 



Despite being advertised as having different songs, all the new dolls will play...the same song the Jem doll does. This was something having to do with production numbers. 


I will always love how they did these combs. 


And her guitar is amazing. Heavy and nicely-detailed. 





I would have preferred a second outfit to a lanyard. But at least there's the vintage art. 




Out of the box! My first impression is that she has a gorgeous face and she's definitely Aja, but there's something not quite right. 


Her hair is a good color. I think it's similar to the vintage, though I didn't do a comparison. Maybe when all three are being reviewed. It's not an accurate cut to the show or vintage doll, but it's not awful. It doesn't seem as thin as Jem's, though it's certainly not thick either. I think thin just works better for Aja. And I'm so happy her bangs are up higher! I saw someone else's photos and her bangs totally covered her eyebrows, which I hated. This looks good. 




She has a lovely skintone. 

Her makeup is very light, so she's not the easiest to photograph. Not that I'm the greatest photographer or working in good lighting, but I still had to take several shots for each pose to get one that didn't wash out her face. 






She's worth the struggle though. Such a beautiful face! 






Solved the problem of why she looked so off! 

Her shirt needed to be untucked.

The vintage design is untucked and it's actually also untucked on her promo pics for this doll. 

Looks much better! 




I tried to get her leg up pose from her art without her tipping over. 





She's definitely my favorite of all the ones they've made so far.




LOVE her. 


She's fun to photograph. 




So yeah, that is TLS's Aja. 

She's a fantastic doll and I'm thrilled to finally have her. 



PHOTO CREDIT: Mine. 

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